Strategy & Operations for organizations that move fast.

Crystal Hall brings 15+ years of embedded leadership experience scaling startups, building operations from scratch, and driving change in high-ambiguity environments across AI, healthcare, education, and social impact.

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About

I build the infrastructure that helps people and teams do their best work.

Maven Consulting Co. is the practice of Crystal Nurazura Hall, a founder, operator, and strategist who has worked with startups, nonprofits, universities, and corporations. Based in Pittsburgh, PA.

I specialize in the messy middle: where a great idea meets the operational reality of making it happen. I bridge technical and non-technical teams, design systems for scale, and help organizations find clarity in complexity.

Past clients and engagements span healthcare AI, inspection robotics, workforce development, social impact, and higher education. I've structured federal subcontracts, launched consumer products, built grant-writing frameworks, and led customer discovery through NSF I-Corps, among much else.

15+

Years leading operations & strategy

$3M

Federal subcontract proposal structured ($2.25M direct + $750K cost share)

150+

Universities mobilized for national initiative

500K+

Target market tested for healthcare launch

What I Do

Capabilities

Strategy & Planning

Strategic planning, roadmap development, customer discovery, go-to-market, and competitive positioning.

Business Operations

Building operational infrastructure from scratch: processes, tooling, team design, budgets, and reporting.

Program Management

Running cross-functional programs end-to-end: scoping, coordination, execution, and stakeholder alignment.

Fundraising & BD

Grant writing, investor relations, data room management, federal proposals, and partnership development.

Change Management

PROSCI-certified change practitioner. Helping organizations adopt new technology, structures, and ways of working.

Product & Innovation

Product strategy, MVP development, user research, and translating insights into actionable roadmaps.

Selected Experience

Where I've Made an Impact

Sensify Inc.

Strategy Lead, Founding Team

Taking a hardware-AI startup from insight to MVP and winning Northwestern's VentureCat Sustainability Track

Led NSF I-Corps customer discovery, developed an iterative product roadmap, directed engineering and data science teams through MVP development, and established pilot success metrics. 2025 Northwestern VentureCat finalist and Sustainability Track winner.

The Laundry Chute

Chief Operating Officer

Scaling a tech-enabled startup through acquisition and a pandemic

Led operations through rapid growth, acquisition by CSC ServiceWorks, and COVID-era pivots. Scaled to 15 locations across 8 campuses, with a pipeline of 200,000+ prospective customers. Managed pricing, logistics, product roadmap, and people operations.

White House Maker Faire

Maker in Residence · CMU

Mobilizing 150+ universities for a national education initiative

Led the White House Maker Faire University Initiative, securing commitments from more than 150 colleges and universities to support Maker education and innovation exceeding the original goal of 100 institutions.

Healthcare AI Client

Operations Design

Designing human evaluation operations for an IRB-approved AI health product

Recruited and managed evaluators and community users, designed the evaluation framework, and synthesized business and product learnings for an AI-enabled community healthcare product serving underserved populations.

Industries & Contexts

I've worked across sectors, and that breadth is the point.

AI & Machine Learning Healthcare & Wellness Inspection Robotics Defense & Federal Higher Education Workforce Development Social Impact & Nonprofits Consumer Products Logistics & Operations Sustainability & Cleantech Startups & Ventures Community & Civic